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How To Prepare for an Interview by Being Authentic

Rachel Serwetz
Rachel Serwetz
September 25, 2019

💡 Key Takeaways

  • Authenticity in interviews beats polished performance: Candidates who articulate real motivation consistently land more offers than those with scripted answers.
  • Mass applying weakens interview quality: Targeting roles you actually want produces stronger, more genuine responses about fit.
  • Generic answers signal a prep gap, not a motivation gap: Reviewing the job description line by line and practicing real stories removes the scripted feeling.

The best way to prepare for an interview isn't memorizing generic answers. It's getting honest about what you actually want. According to Gallup's State of the Global Workplace report, 70% of the US workforce is disengaged at work.

I trace a lot of that back to how fake we act in interviews. Both sides perform. Neither side finds real job fit — and 1 in 5 candidates have rejected offers due to poor interview experiences.

That has to change.

When I look at root causes, interviews should be one of the best tools both candidates and employers have for finding alignment. But the whole system breaks down when everyone's putting on an act. Below, we'll get into how to actually prepare for an interview with honesty as your strategy — not your weakness.

My call to action for both candidates and hiring managers: start being HONEST in interviews. That means dropping the performance, asking real questions, and treating the conversation as mutual evaluation — not a test to pass.

How to Prepare for an Interview: Start With Why You Want the Role

Knowing how to prepare for an interview starts with understanding why you want this job at this company. Not a rehearsed answer — the real reason. Our guide on deciding your career path can help you get clear before you ever walk into an interview.

If you can't articulate it to yourself, you won't be able to articulate it to a hiring manager.

  • Clarify your "why" first: Before any interview prep, get clear on what role you actually want and why. Stop applying for things you don't want — see our career path exploration guide for a process.
  • Stop mass applying: Be targeted rather than blasting out applications. Tailored applications generate 2x more interviews than generic ones.

Deliver Authentic Interview Responses

Authentic interview responses are answers rooted in your actual experience and genuine motivation — not templated phrases you found online. I hear so many candidates relying on generic responses and wondering why they get nowhere.

The problem isn't their delivery. It's that they're performing instead of communicating. Instead:

  • Lead with your real motivation: Say what problems you want to solve and why this role matters to you. Candidates who mean what they say land more offers than those with polished answers.
  • Question your generic answers: A scripted response usually signals a prep gap, not a motivation gap. Review the job description line by line and practice real stories for each responsibility. See our 7-step interview prep process for a structured approach.
  • Stay fluid and self-aware: It's okay for your target to shift. Reflect on how your interviews are going — that feedback loop is part of the process.

Bottom line — be real. The best way to prepare for an interview is to know your own story first. Figure out what you actually want, and the interview becomes a conversation instead of a performance.

What would change in your next interview if you stopped trying to impress and started trying to connect?

How To Prepare for an Interview by Being Authentic

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Rachel Serwetz’ early professional experience was at Goldman Sachs in Operations and at Bridgewater Associates in HR. From there, she was trained as a coach at NYU and became a certified coach through the International Coach Federation. After this, she worked in HR Research at Aon Hewitt and attained her Technology MBA at NYU Stern. Throughout her career, she has helped hundreds of professionals with career exploration and for the past 4.5+ years she has been building her company, WOKEN, which is an online career exploration platform to coach professionals through the process of clarifying their ideal job and career path. She is also an Adjunct Professor of Entrepreneurship at Binghamton University and has served as a Career Coach through the Flatiron School, Columbia University, WeWork, and Project Activate.

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