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Our Mission

Waking up the world to remember that you can and should find a job you love

WOKEN enables job fit early on, reduces job-hopping and improves work engagement, productivity, wellbeing, and wealth potential so that individuals, their companies, economies, and societies thrive.

"He who has a why to live for can bear with almost any how."
- Nietzsche

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We created WOKEN to help every professional be thoughtful at every career step.

Rachel Serwetz Founder of, CEO of WOKEN
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WOKEN was founded out of sheer empathy, taking on a lofty goal.

Rachel Serwetz
Founder, CEO of WOKEN
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CEO and Founder Rachel Serwetz, an ICF-certified coach, has experienced firsthand the lack of effective support for career path exploration and job search at several points of her professional journey. On her own, she learned everything about how to land a great job, leading her to secure a role at Goldman Sachs. Over the next few years, she was referred to hundreds of young adults who needed career support, saw patterns in the issues they faced, and came up with a unique process.

After spending a lifetime watching loved ones work jobs well below their potential, and after six years of searching for clarity, Rachel crystalized that her passion was helping others find theirs. Rachel knows what it feels like to love your job and also to hate your job, and worse, to feel in between. She believes that everyone deserves effective guidance to make thoughtful career choices at every step along their path.

Now, WOKEN scalably supports clients to find their ideal job direction in just a few months.

The Difference between a Reactive versus a Proactive Job Search
Rachel Serwetz
The Difference between a Reactive versus a Proactive Job SearchThe Difference between a Reactive versus a Proactive Job Search
In the ever-evolving job market of 2024, understanding the distinction between a reactive and a proactive job search can make all the difference in landing a job quickly. Let's delve into what sets th
A Guide for Moving Beyond Entry-Level
Glassdoor
A Guide for Moving Beyond Entry-LevelA Guide for Moving Beyond Entry-Level
Most early job seekers, recent grads, and young professionals are familiar with the sharp pang of frustration when they realize the entry-level job description they’ve been enthusiastically scrolling
Her Journey Towards CEO of WOKEN; Interview with Rachel Serwetz
SuperChargers Ventures
Her Journey Towards CEO of WOKEN; Interview with Rachel SerwetzHer Journey Towards CEO of WOKEN; Interview with Rachel Serwetz
What inspired you to start your EdTech Founder journey? CEO and Founder Rachel Serwetz, an ICF-certified coach, has experienced firsthand the lack of effective support for career exploration...
WOKEN: The antidote to every other career tool
Rachel Serwetz
WOKEN: The antidote to every other career toolWOKEN: The antidote to every other career tool
WOKEN is a web-based career exploration and job search platform guiding professionals through a step-by-step process to clarify their ideal direction and efficiently land a role they will love.
Meet Our CEO, Rachel Serwetz
Coruzant Technologies
Meet Our CEO, Rachel SerwetzMeet Our CEO, Rachel Serwetz
Rachel Serwetz began her early professional experience at Goldman Sachs in Operations, followed by a role at Bridgewater Associates in HR. From there, she was trained as a coach at NYU and became...
5 Things I Wish Someone Told Me Before Became A Founder
Authority Magazine
5 Things I Wish Someone Told Me Before Became A Founder5 Things I Wish Someone Told Me Before Became A Founder
Give yourself more credit than you want to. Trying anything is usually a decent option. I’m often inherently aware of everything I don’t know, but startup life is not about doing anything perfectly...
PSA: Product Planning For Non-Technical Entrepreneurs Building Software
Rachel Serwetz
PSA: Product Planning For Non-Technical Entrepreneurs Building SoftwarePSA: Product Planning For Non-Technical Entrepreneurs Building Software
I want to share with you all my reflections, lessons learned, and experiences as a nontechnical founder building software for those of you in a similar boat to learn from.
I’m Dreaming of the Future of Education
Rachel Serwetz
I’m Dreaming of the Future of EducationI’m Dreaming of the Future of Education
Well, at this point it’s quite clear that the current higher education system is outdated. But what should school be?
Becoming An Entrepreneur & Creating Your Job
Rachel Serwetz
Becoming An Entrepreneur & Creating Your JobBecoming An Entrepreneur & Creating Your Job
I believe the greatest things can come from times when we’re most scared and uncomfortable. I had to endure months of uncertainty before forming a business I feel confident calling my own.
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2024 Goal Planner

2024 Goal Planner

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The Ultimate 1 Pager for Job Seekers

The Ultimate 1 Pager for Job Seekers

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The Ultimate 7-Step Interview Prep Process

The Ultimate 7-Step Interview Prep Process

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25 Questions To Reflect on After a Job (Interview) Rejection

25 Questions To Reflect on After a Job (Interview) Rejection

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5 Steps To Prepare For a Networking Call

5 Steps To Prepare For a Networking Call

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Top 11 Tips to Strategically Run a Networking Call

Top 11 Tips to Strategically Run a Networking Call

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List of 50 Creative Networking Questions to Ask on Informational Calls

List of 50 Creative Networking Questions to Ask on Informational Calls

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eBook: The 7 Steps You Should Take to Make a Successful Career Pivot

eBook: The 7 Steps You Should Take to Make a Successful Career Pivot

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Resume Template

Resume Template

Find Your Best-Fit Career

Ready to get started? These resources will jumpstart your career journey today!

Interests Assessment

Narrow down your interests into target roles and industries with an interests-based assessment (80+ Questions).

Career Guide eBook

Grab a hard-copy and digital pdf of our 250-page book to guide you through the full career path exploration and job search process.

One-time coaching call

In this 45-minute coaching call, we can use the time however you need (interview practice, strategic guidance, mindset coaching, etc).

Ready to commit to your career? Book a free intro call with a career coach or explore more resources to support your career journey.

Where did "WOKEN" originate?

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To us, WOKEN was a name that derived from our mission statement – waking up the world to take control over their careers. We believe that by pursuing a career path that feels innately right to you, you will be happier, more productive, creative, innovative, impactful, and responsible in serving our world.

Start Your Journey
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To take the first steps in identifying your best fit career path, assess the state of your career and review customized suggestions with our free quiz!

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What is our coaching philosophy?

We keep your best interest in mind always -- we have no ties to any one employer, to ensure you find the best role and company fit for you, wherever that may be.
We are holistic -- your mindset will is the foundation to any progress, so with any hesitation, we will focus on how to unblock any and all hesitations.
We are direct, practical, and action-based -- your next steps should always be clear and informed, based on your goals.
We want to turn these processes from daunting into manageable, and even fun. Enjoying your job search serves as a mirror into enjoying the job.
We know that the 15% of global employees who are engaged at work are feeling relieved, excited, optimistic, and confident -- and you can too.
Our #1 priority is ensuring you use your time wisely. Time is your most precious resource, so let's learn and pivot often.
We aim to be as accessible and affordable as humanly possible - jam packing in value for reasonable prices.

What are we seeing in the market?

80% of graduates want to derive a sense of purpose from work, but less than half succeed.

- Gallup/Bates

On average, Americans hold an average of 7-8 jobs by age 30.


- BLS

70% of all jobs aren't shared publicly, and 80% of jobs are filled through networking.

- CNBC

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“Thank you so much for all your help getting me a new job. Your guidance and accountability were essential factors to my job hunt success. I cannot thank you enough."

Melissa G. - CLIENT

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